About Us


Hartley Pond, Co-Founder & CEO

Senior vice president and founding member at VDF Futureceuticals, a major provider of proprietary phytonutrient-based ingredients for the dietary supplement, pharmaceutical, and food industry segments. Hartley has helped to lead the firm to become the recognized technology supplier of clinically validated fruit and vegetable ingredients on a global scale.

Carl Randall, Co-Founder & Chairman

Senior food and nutrition industry executive, with proven large company P & L experience. Led $1.4 billion NYSE food company as Executive Vice President in the Office of the President. Co-founded  two innovative venture capital backed startups, Culinary Brands and MenuDirect. Extensive strategic planning consulting experience. Wharton MBA.

Scientific Advisory Board Members

Martin Fessenmaier, Ph.D.  

Discovery Science and Intellectual Property

Martin has held key academic and industry positions in enzyme research. His Ph,D, focused on enzymatic pathways and in particular NAD+. His post doc days included working on artificial enzymes at Scripps. His current patent practice focuses heavily on cell and molecular biology; pathway dysfunction, and inhibition in cancer, pharmaceutical chemistry, and nutraceuticals.

Kim Krumhar, Ph.D. 

Former R & D Positions at Metagenics & Nestle

Kim is the Owner of Synergy Nutrition Advisors, a consulting organization focusing on the development of new product platforms and nutritional products.  His background includes Sr. Director of Technology at Metagenics, a Nutrition Expert at Nestle, and more.

Tim Morck, Ph.D. 

Former VP Scientific Affairs at Nestle; VP DSM Personalized Nutrition

Tim draws on over 40 years of experience in foods, pharmaceuticals, and nutrition science. His experience includes being VP Scientific & Regulatory Affairs for Nestle Corporate; Director of Regulatory Affairs for Nestle Health Science; and VP Personalized Nutrition at DSM. Tim also brings a longtime interest in phytonutrients for better health. 

Susan Trimbo, Ph.D

Former Chief Science Officer at GNC  

Susan’s current focus includes scientific and regulatory advisory services  for consumer product companies.  Her background includes serving as Senior VP at GNC where she was responsible for the design of GNC products; product safety, and marketing messaging. Her background also includes work with Rexall, Wyeth & Clintec.

Rick Weiss, MS  

President of Viocare, Inc., a Leader in Personalized Nutrition Software  

Rick founded Viocare in 1993 with the goal of improving health of individuals through dietary improvement and the use of technology. Viocare collaborates today with many leading dietary research organizations with a world class software platform. Rick has leveraged over $11 million in NIH grants to advance his nutrition platform.